We love Mother Earth, hello, who wouldn't?! After everything she has done for us, the least we can do is go easy on her and protect her for our kids and our kids kids and our kids kids kids and our kids kids kids kids... you get what we're saying, right?

So, in saying that - Mother Nature is at the top of our minds (along with what snack we can have next) in everything we do. And we're pretty chuffed to report back that we are organic, sustainable and vegan. We're dedicated to honouring Mother Earth and paving the way for future generations. However, we do acknowledge that it's not perfect yet! There is always room for improvement and we are committed to always learning and evolving with the latest innovations in sustainability and continue to ensure we're always doing our best. We know that every day our packaging suppliers are working on all of the latest and greatest developments in this industry to ensure that soon, packaging as a whole, will be perfect. Until then, we will continue to reuse, reduce and recycle.


Lovewell is the name and sustainability is the game. We’re here because we want to make wellness accessible, and our passion for plant based (vegans unite!) and environmentally minded (seriously, how lucky are we to live on planet Earth!) living is why we do what we do. We care for this big, beautiful, brilliant planet, other people and animals as our own. It’s all love, baby. We’re also E-squared over here; ethical and eco friendly and you have our word - pinky promise - that this is always at the forefront of our minds in everything we do (yup, even washing the dishes!). The same way we care about our loved ones and Mother Nature, we care about YOU and we will always strive to bring you nothing but the best! Every single decision we make, every single product we manufacture and every piece of packaging that passes us is thoroughly researched, considered and informed. 


We’re fussy little things when it comes to ingredients and our quality control peeps are reallllll sticklers (and we wouldn’t have it any other way). We are strictly Non-GMO (that’s a huge no deal!), organic where possible (and most times, it’s very possible!), sustainable practices (we like to chat to our suppliers direct, who doesn’t want human connection these days?!) And we always source the highest, premium, best quality ingredients (quality over quantity as the saying goes!). We are always transparent, and we’re not shy for you to see us in our birthday suits; no fillers, no artificial colours or flavours, no synthetics. What you see is what you get and we’re strictly no BS. We want to bring you the best of the best (because hey, you freaking deserve it!) And it’s our job to ensure taking care of the health of yourself - and your loved ones - is one less thing to worry about. 


The same way we're fussy about our ingredients... you can bet your bottom dollar we're just as fussy about our packaging. Because, there’s no point if the inside is all eco-friendly-warrior-goddess and the outside is we-don't-care-demon. Which, is why along with our overall look, our packaging itself has had an upgrade. Lovewell now comes in recyclable, eco-friendly pouches (AND, coming soon: refillable bulk pouches!) that can be popped in your recycling with peace of mind. No more plastic scoops - because they just didn’t fly. And you’ll receive your orders in a recyclable cardboard box or mailer, with the prettiest-but-environmentally-friendliest packaging that means we’re part of the Eco-Alliance: compostable, recyclable or reusable and FSC certified (you know, sourced ethically and sustainably!) Plus, we used soy-based ink (from a renewable source, because renewable is the new black) anddddd we get to partner with global organisation ‘One Tree Planted’. We’re trying our absolute best to do good by Mother Nature and always looking to do better (aren’t we all?!)